3 2 1! is a travelling exhibition that explores the essential qualities and often unobservable kinetic nuances of traditional games, sports, and customs through digital audiovisual content and kinesthetic participation within thematic installations.

​

The exhibition is composed of eleven thematic installations: Prologue, Story, Creativity, Balance, Reasoning, Concentration, Collaboration, Perseverance, Virtue, Agility, and Deftness / Epilogue. These themes—and their cumulative progression—are inspired by the very nature of games, sports, and customs, in which skills are gradually developed over time to become a more sophisticated player, athlete, or master.

​

The design of each thematic installation reflects the dynamics of the curated games, sports, and customs, in tandem with the embedded content, to foster relevant physical and digital interactions.